Ajwaa opens on sweet dates, elemi, lemon and bergamot, moves into a warm heart of licorice and myrrh, and settles into a resinous base of benzoin and incense with a smoky amber finish. Of 199 Fragrantica longevity votes, 42% call its lasting power moderate and a further 40% long-lasting.

What does Ajwaa smell like?

Ajwaa is a 2023 Amber fragrance from Lattafa Perfumes. It opens on Dates, Elemi, Lemon and Bergamot — a sweet, resinous fruit note lifted by a brighter citrus edge. The heart brings Licorice and Myrrh, adding an aniseed-tinged, balsamic warmth. The base is Benzoin and Incense — resinous and smoky, closing the scent on a warm amber note.

Fragrantica's accord breakdown puts amber at 100% strength, with sweet (95%) and balsamic (76%) close behind, then soft spicy (67%), warm spicy (62%), aromatic (61%), citrus (55%), fruity (49%) and smoky (47%) rounding it out. The overall effect reads as a sweet, resinous amber built around dates rather than a straightforward gourmand.

How does it develop through the day?

The opening leads with sweet dates and citrus brightness from lemon and bergamot. The licorice and myrrh heart follows, bringing a balsamic, aniseed-toned warmth. It dries down into benzoin and incense, where the smoky, resinous amber base takes over. Fragrantica voters lean toward evening wear — 60% log it as a night scent against 40% for day.

How long does it last, and how strong is it?

Of 199 Fragrantica longevity votes, the largest group (42%) rate Ajwaa's staying power as moderate, with a further 40% calling it long-lasting and 10% eternal; 9% find it weak or very weak. Sillage tracks similarly: of 186 votes, 60% describe its projection as moderate, 32% as strong, and 8% as more intimate or enormous. Fragrantica community voting. See the full breakdown.

What season is it for?

Season votes favour the cooler half of the year — winter (39%) and autumn (38%) together account for most of the vote, with spring (15%) and summer (8%) well behind. It reads as a scent for cooler weather rather than high summer.

Is it for men or women?

Lattafa markets Ajwaa as unisex, and Fragrantica's gender voting agrees — 62% of 226 votes call it unisex, with a further 14% leaning male and 9% male, against 8% female and 6% leaning female. It suits either wearer.

What is it similar to?

Fragrantica's community voting links Ajwaa most closely to Legacy of Petra by Penhaligon's, suggesting the two share a similar sweet, resinous amber shape. New to this style? If you enjoy Penhaligon's Legacy of Petra, you'll recognise the shape here. Fans of Ajwaa on Fragrantica also gravitate toward Lattafa Khamrah, which FG carries in stock.

Who it's for

Ajwaa suits someone who wants a sweet, resinous amber built around dates, myrrh and incense — a warm, smoky scent for cooler-weather wear, day or night. FG Perfumes is an authorised South African stockist of Lattafa.

FAQ

Is this genuine Lattafa stock?

FG Perfumes is an authorised South African stockist of Lattafa.

Can I smell it before buying?

Yes — on skin, in store.

Is it good value?

76% of Fragrantica voters rate it good or great value (199 votes).