3–6 hours Lasting
Noticeable Scent trail
From 100+ wearer ratings
Anyone who wants a fresh, green floral for daytime and the warmer months will find it an easy scent to reach for.
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Main AccordsScent family: Floral Woody Musk
Fragrance Notes
The first impression, and usually the lightest part of the fragrance. These notes evaporate first, which is how a fragrance is built to open.
As well as the top notes fading, your nose adapts to a constant scent and stops registering it, while people nearby still smell it. Smell your wrist after leaving the room, or ask someone close.
The main body of the scent, emerging as the top notes fade. It shapes how the fragrance smells once it settles on skin.
As well as the top notes fading, your nose adapts to a constant scent and stops registering it, while people nearby still smell it. Smell your wrist after leaving the room, or ask someone close.
Heavier molecules that evaporate slowly, like woods, musk, amber and oud. They are there from the start, and they are what remains once the rest has faded.
As well as the top notes fading, your nose adapts to a constant scent and stops registering it, while people nearby still smell it. Smell your wrist after leaving the room, or ask someone close.
How It Wears
Rated by 100+ wearersBuilt on green, white floral and fruity. Wearers mostly rate it moderate with noticeable projection. Most reach for it during the day, mostly in warmer months.
Day or night
Mostly worn during the day.
Seasons
Pink pepper and rhubarb open Dkny 24/7, 100ml Eau de Parfum on a bright, tart note, before rose, quince, green notes, jasmine sambac and tuberose form the heart. The base settles into ambrox, musk, cedarwood and sandalwood, a clean and softly woody finish true to the floral woody musk family.
The opening is sharp and fresh: pink pepper brings a bright, peppery tingle, and rhubarb adds a tart, slightly sour edge that is easy to recognise. That is the strongest impression in the first half hour or so. From there the heart takes over. Rose is the most prominent flower, backed by quince for a juicy, ripe-fruit sweetness, while the green notes add the smell of crushed leaves and stems. Jasmine sambac and tuberose bring creamy white flowers underneath. Read as a whole, green leads, followed by creamy white flowers, ripe fruit and rose, with some sweetness and warm woods behind them. Over the following hours the base comes forward: ambrox and musk give a clean, skin-like warmth, and cedarwood and sandalwood keep it dry rather than sweet. The base is where it settles for the remainder of the wear, quiet and clean.
FG Perfumes sells this fragrance online, with delivery across South Africa, and in its three stores. Looking for something in the same direction? Browse other Floral Perfumes on the site.
24/7 is a 2024 release in the floral woody musk family, composed by perfumer Frank Voelkl and built around a green, rose-led heart. On the vote data from Fragrantica, longevity and sillage both sit at moderate, so it sits at a comfortable middle rather than filling a room. Anyone who wants a fresh, green floral for daytime and the warmer months will find it an easy scent to reach for.
Pay by card or EFT, or pay later in interest-free instalments with PayJustNow, Payflex or Happy Pay.
Google Reviews
4.9/ 5
Reviews on Google
Wide range of budget friendly to relatively high end priced perfume brands. Rayhan, Armaf, French Avenue, Brandy, Lattafa just to mention a few. They also sell a 10ml of any brand you like, good for testing before you commit to the whole bottle.
This store reminds me of my days in Dubai. Prices are competitive and most probably the best I have found on the market. Amazing perfumes!
Shahed was very welcoming and friendly… He was knowledgeable about the perfumes and took the time to understand what I was looking for before recommending a fragrance that suited my preferences perfectly.
What a good find! A place where you can smell all the Dubai perfumes. Monique assisted us and she was very helpful. Will see you soon!
Customer service 10/10. Tamzyn helped me she was very nice energetic and helpful… when I heard the price I had to take it. So very affordable in my opinion.
The quality of the fragrances is outstanding. The oils and perfumes are impressive and has longevity… I will definitely be returning and recommending this shop to others.
He was very helpful and friendly as I did not have a clue of what I wanted to get for my mom… It smells very nice. I got compliments at work… I would recommend people to go here.
FG Perfumes is a trusted source for authentic Middle-Eastern fragrance in South Africa. We're the sole South African distributor for Khadlaj, Orientica, Mural de Ruitz, La Beauté, Brandy Designs, Al Badar and Ilham, and we buy their perfumes from the brands themselves.
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Yes. We're the sole South African distributor for Khadlaj, Orientica, Mural de Ruitz, La Beauté, Brandy Designs, Al Badar and Ilham. We buy their perfumes from the brands themselves, and each bottle arrives sealed in its original box.
Yes. You can test any perfume in our shops before you buy, and take home a 5ml, 10ml or 18ml decant to try first.
Kenilworth: Shop A4, 81 Chichester Rd, Kenilworth, Cape Town.
Bellville: Shop B8, Access Park, 1 Van Riebeeck Rd, Stikland Industrial, Cape Town.
Our shops are open 7 days a week.
We dispatch most weekday orders placed before 14:00 the same day, and delivery across South Africa takes 3–5 working days to major cities and 3–7 working days to outlying areas. You'll get a tracking number by email as soon as your order ships.
Delivery is free on orders over R1,000 in South Africa. For smaller orders, delivery starts from R70, and checkout shows the fee for your address. To pay less, choose a Pudo locker at checkout and collect your parcel from a locker near you.
Yes. Choose PayJustNow, Payflex or Happy Pay at checkout and pay it off in instalments.
Yes. You have 14 days from delivery to return any unopened perfume in its original packaging, and your refund goes back to the card or account you paid with.
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| TL;DR
Pink pepper and rhubarb open Dkny 24/7, 100ml Eau de Parfum on a bright, tart note, before rose, quince, green notes, jasmine sambac and tuberose form the heart. The base settles into ambrox, musk, cedarwood and sandalwood, a clean and softly woody finish true to the floral woody musk family. How Does It Develop Through the Day?The opening is sharp and fresh: pink pepper brings a bright, peppery tingle, and rhubarb adds a tart, slightly sour edge that is easy to recognise. That is the strongest impression in the first half hour or so. From there the heart takes over. Rose is the most prominent flower, backed by quince for a juicy, ripe-fruit sweetness, while the green notes add the smell of crushed leaves and stems. Jasmine sambac and tuberose bring creamy white flowers underneath. Read as a whole, green leads, followed by creamy white flowers, ripe fruit and rose, with some sweetness and warm woods behind them. Over the following hours the base comes forward: ambrox and musk give a clean, skin-like warmth, and cedarwood and sandalwood keep it dry rather than sweet. The base is where it settles for the remainder of the wear, quiet and clean. Where Can I Buy It in South Africa?FG Perfumes sells this fragrance online, with delivery across South Africa, and in its three stores. Looking for something in the same direction? Browse other Floral Perfumes on the site. Who It's For24/7 is a 2024 release in the floral woody musk family, composed by perfumer Frank Voelkl and built around a green, rose-led heart. On the vote data from Fragrantica, longevity and sillage both sit at moderate, so it sits at a comfortable middle rather than filling a room. Anyone who wants a fresh, green floral for daytime and the warmer months will find it an easy scent to reach for. | Regular price
R 0.00
Sale price
Regular price
| DKNY | Eau de Parfum | Floral Woody Musk | Daytime, Warmer months | Pink Pepper, Rhubarb | Rose, Quince, Green Notes, Jasmine Sambac, Tuberose | Ambrox Super, Musk, Cedarwood, Sandalwood |
Choose Your Option
Main AccordsScent family: Floral Woody Musk
Fragrance Notes
The first impression, and usually the lightest part of the fragrance. These notes evaporate first, which is how a fragrance is built to open.
As well as the top notes fading, your nose adapts to a constant scent and stops registering it, while people nearby still smell it. Smell your wrist after leaving the room, or ask someone close.
The main body of the scent, emerging as the top notes fade. It shapes how the fragrance smells once it settles on skin.
As well as the top notes fading, your nose adapts to a constant scent and stops registering it, while people nearby still smell it. Smell your wrist after leaving the room, or ask someone close.
Heavier molecules that evaporate slowly, like woods, musk, amber and oud. They are there from the start, and they are what remains once the rest has faded.
As well as the top notes fading, your nose adapts to a constant scent and stops registering it, while people nearby still smell it. Smell your wrist after leaving the room, or ask someone close.
How It Wears
Rated by 100+ wearersBuilt on green, white floral and fruity. Wearers mostly rate it moderate with noticeable projection. Most reach for it during the day, mostly in warmer months.
Day or night
Mostly worn during the day.
Seasons
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