Haya opens on juicy strawberry, sparkling champagne, tangerine, blood orange and rose, moving into a soft white-floral heart of gardenia, jasmine and vanilla orchid, before settling into a warm base of amber, sandalwood and chestnut. Fragrantica's community voting (552 longevity votes) puts it as moderate for just over half of wearers, with a further 12% calling it long-lasting.

What does Haya smell like?

Haya is a 2022 Citrus fragrance from Lattafa. It opens on Strawberry, Champagne, Tangerine, Blood Orange and Rose — a bright, fizzy fruit-and-citrus start with a fruity-sweet edge rather than a sharp citrus bite. The heart brings Gardenia, Jasmine and Vanilla Orchid, a soft white-floral pairing sweetened by the vanilla orchid. The base is Amber, Sandalwood and Chestnut — warm and slightly woody, grounding the fruity-floral opening rather than turning it heavy.

Fragrantica's accord breakdown puts citrus at 100% strength, with fruity (90%) and white floral (89%) close behind, then sweet (80%), Champagne (63%), aldehydic (56%), floral (52%), amber (49%) and rose (47%) rounding it out. The overall effect reads as a bright, sparkling fruity-floral rather than a heavy gourmand.

How does it develop through the day?

The opening is bright and fizzy — strawberry, champagne and citrus lead for the first stretch of wear. The gardenia-jasmine-vanilla orchid heart follows, softening the fruit into a white-floral sweetness. It dries down into the amber-sandalwood-chestnut base, which warms the scent without weighing it down. Fragrantica voters lean toward daytime wear — 78% log it as a day scent against 22% for evening.

How long does it last, and how strong is it?

Of 552 Fragrantica longevity votes, the largest group (54%) rate Haya's staying power as moderate, with a further 12% calling it long-lasting and 3% eternal; 31% find it weak or very weak. Sillage tracks similarly: of 538 votes, 61% describe its projection as moderate, 11% as strong, and 26% as more intimate and skin-close. Fragrantica community voting. See the full breakdown.

What season is it for?

Season votes favour the warmer half of the year — spring (39%) and summer (38%) together account for most of the vote, with autumn (14%) and winter (9%) well behind. It reads as a scent for daylight and mild-to-warm weather rather than deep winter.

Is it for men or women?

Lattafa markets Haya as a women's fragrance, and Fragrantica's gender voting agrees strongly — 91% female and a further 6% female-leaning of 558 votes, against 1% male and 2% unisex.

What is it similar to?

Fragrantica's community voting links Haya most closely to Viva la Juicy by Juicy Couture, suggesting the two share a similar fruity-floral shape. New to this style? If you enjoy Juicy Couture's Viva la Juicy, you'll recognise the shape here. Fragrantica voters who like Haya also gravitate toward [Marshmallow Blush](https://fgperfumes.co.za/products/paris-corner-marshmallow-blush-eau-de-parfum-100) by Paris Corner, which FG carries in-store.

Who it's for

Haya suits someone who wants a bright, fruity-floral scent built around strawberry, champagne and white florals, with a warm amber-sandalwood base — an easy daytime scent for spring and summer wear. FG Perfumes is an authorised South African stockist of Lattafa, so buyers can be confident of genuine stock.

FAQ

Is this genuine Lattafa stock?

FG Perfumes is an authorised South African stockist of Lattafa.

Can I smell it before buying?

Yes — on skin, in store.

Is it good value?

75% of Fragrantica voters rate it good or great value (426 votes).