Wide range of budget friendly to relatively high end priced perfume brands. Rayhan, Armaf, French Avenue, Brandy, Lattafa just to mention a few. They also sell a 10ml of any brand you like, good for testing before you commit to the whole bottle.
Lattafa Art of Arabia I Eau de Parfum 100ml
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- Happy Pay
In stock
3–6 hours Lasting
Noticeable Scent trail
From 800+ wearer ratings
Art of Arabia I suits someone who wants a bright, herbal opening that settles into a warm, spiced, faintly smoky base rather than anything sweet or floral — a good fit for daytime wear in warmer weather.
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Main AccordsScent family: Citrus Aromatic
- Fresh spicy100% , strength 100 percent
- Green88% , strength 88 percent
- Citrus80% , strength 80 percent
- Aromatic71% , strength 71 percent
- Amber55% , strength 55 percent
- Fresh55% , strength 55 percent
Fragrance Notes
The first impression, and usually the lightest part of the fragrance. These notes evaporate first, which is how a fragrance is built to open.
As well as the top notes fading, your nose adapts to a constant scent and stops registering it, while people nearby still smell it. Smell your wrist after leaving the room, or ask someone close.
The main body of the scent, emerging as the top notes fade. It shapes how the fragrance smells once it settles on skin.
As well as the top notes fading, your nose adapts to a constant scent and stops registering it, while people nearby still smell it. Smell your wrist after leaving the room, or ask someone close.
Heavier molecules that evaporate slowly, like woods, musk, amber and oud. They are there from the start, and they are what remains once the rest has faded.
As well as the top notes fading, your nose adapts to a constant scent and stops registering it, while people nearby still smell it. Smell your wrist after leaving the room, or ask someone close.
How It Wears
Rated by 800+ wearersBuilt on fresh spicy, green and citrus. Wearers mostly rate it moderate with noticeable projection. Most reach for it during the day, mostly in warmer months.
Day or night
Mostly worn during the day.
Seasons
Product Details
Art of Arabia I opens with bright bergamot and mint, moves into a spiced black tea and ginger heart with lavender, then settles into ambroxan, frankincense and cinnamon for a warm, resinous dry-down. Fragrantica's community voting (838 people) rates its longevity as moderate for six in ten wearers, with sillage settling at moderate for seven in ten.
What Does Art of Arabia I Smell Like?
Art of Arabia I is a 2023 Citrus Aromatic release from Lattafa, built around a fresh spicy accord that Fragrantica's community rates at full strength (100%), alongside green (88%), citrus (80%) and aromatic (71%) — with amber (55%) and a fresh, cooling facet (55%) rounding it out. The pyramid opens with Bergamot and Mint, moves into a heart of Black Tea, Ginger and Lavender, and settles into a base of Ambroxan, Frankincense and Cinnamon. Read plainly: a bright, herbal opening giving way to a warm, spiced, faintly smoky base — closer to a green tea-and-spice profile than anything sweet or floral.
How Does It Develop Through the Day?
Bergamot and mint keep the opening sharp and cool, with the mint doing most of the lift. Within the first hour or so, the black tea and ginger heart takes over, adding a dry, slightly bitter warmth alongside lavender's herbal edge. The dry-down brings ambroxan's clean, skin-close muskiness together with frankincense's resinous smoke and a dusting of cinnamon spice — the part of the scent that lasts longest. Fragrantica voters lean strongly toward daytime wear: 77% log it as a day scent against 23% for evening.
How Long Does It Last, and How Strong Is It?
Of 838 Fragrantica longevity votes, the largest group — 62% — rate Art of Arabia I's staying power as moderate, with a further 24% calling it long lasting, 9% weak and the rest at the extremes. Sillage tracks similarly: of 808 votes, 70% describe its projection as moderate, 16% as strong and 13% as more intimate and skin-close.
Fragrantica community voting. See the full breakdown.
What Season Is It For?
Season votes favour the warmer half of the year — summer leads at 43% and spring follows at 40%, with autumn (12%) and winter (4%) some way behind. It reads as a scent built more for heat than cold weather.
Is It for Men or Women?
Lattafa markets Art of Arabia I as a men's fragrance, and Fragrantica's gender voting leans the same way — a combined 73% call it male or male-leaning, against 23% who call it unisex and a small remainder leaning female. FG Perfumes lists it as unisex: wear it if the profile suits you, regardless of how it's marketed.
What Is It Similar To?
Fragrantica's community most often names Louis Vuitton's Imagination as the closest match to Art of Arabia I, followed by Rasasi's Hawas Kobra and Al Haramain's Amber Oud Aqua Dubai — all sharing a similar fresh-spicy, aromatic character; the Al Haramain is also FG-carried stock.
Who It's For
Art of Arabia I suits someone who wants a bright, herbal opening that settles into a warm, spiced, faintly smoky base rather than anything sweet or floral — a good fit for daytime wear in warmer weather.
FAQ
Is This Genuine Lattafa Stock?
Yes. Every bottle we sell is genuine, sealed stock, and you can smell it in store before you buy.
Is It Good Value?
75% of Fragrantica voters rate it good or great value (788 votes).
- Brand
- Lattafa
- Concentration
- Eau de Parfum
- Size
- 100ml
- Gender
- Men
- Scent family
- Citrus Aromatic
- Longevity
- Moderate
- Season
- Warmer months
- Best for
- Daytime
- Barcode
- 6290360591988
FAQ
FAQ
Pay by card or EFT, or pay later in interest-free instalments with PayJustNow, Payflex or Happy Pay.
Google Reviews
4.9/ 5
What 2,670 People Say About FG Perfumes
Reviews on Google
This store reminds me of my days in Dubai. Prices are competitive and most probably the best I have found on the market. Amazing perfumes!
Shahed was very welcoming and friendly… He was knowledgeable about the perfumes and took the time to understand what I was looking for before recommending a fragrance that suited my preferences perfectly.
What a good find! A place where you can smell all the Dubai perfumes. Monique assisted us and she was very helpful. Will see you soon!
Customer service 10/10. Tamzyn helped me she was very nice energetic and helpful… when I heard the price I had to take it. So very affordable in my opinion.
The quality of the fragrances is outstanding. The oils and perfumes are impressive and has longevity… I will definitely be returning and recommending this shop to others.
He was very helpful and friendly as I did not have a clue of what I wanted to get for my mom… It smells very nice. I got compliments at work… I would recommend people to go here.
Lattafa Perfumes started in Dubai in 1980, and the family who founded it still runs the company. Its name comes from the Arabic words for kindness and pleasantness. Lattafa perfumes range from sweet gourmands to bold ouds, at prices well below designer brands.
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Frequently Asked Questions
Are Your Perfumes Authentic?
Are Your Perfumes Authentic?
Yes. We're the sole South African distributor for Khadlaj, Orientica, Mural de Ruitz, La Beauté, Brandy Designs, Al Badar and Ilham. We buy their perfumes from the brands themselves, and each bottle arrives sealed in its original box.
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Can I Smell It Before Buying?
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