Wide range of budget friendly to relatively high end priced perfume brands. Rayhan, Armaf, French Avenue, Brandy, Lattafa just to mention a few. They also sell a 10ml of any brand you like, good for testing before you commit to the whole bottle.
Lattafa Hayaati Florence Eau de Parfum 100ml
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- Happy Pay
In stock
3–6 hours Lasting
Noticeable Scent trail
From 400+ wearer ratings
Hayaati Florence rates well on value: Fragrantica's community calls it great value (50%) or good value (36%). Its bright, moderate-strength citrus-floral profile suits daytime and warm-weather wear, and the day-leaning vote pattern makes it a natural pick for office or everyday use rather than an evening statement scent.
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Main AccordsScent family: Floral Fruity Gourmand
- Citrus100% , strength 100 percent
- Sweet76% , strength 76 percent
- Floral74% , strength 74 percent
- Musky60% , strength 60 percent
- Fresh48% , strength 48 percent
- Fresh spicy47% , strength 47 percent
- Powdery45% , strength 45 percent
Fragrance Notes
How It Wears
Rated by 400+ wearersBuilt on citrus, sweet and floral. Wearers mostly rate it moderate with noticeable projection. Most reach for it during the day, mostly in warmer months.
Day or night
Mostly worn during the day.
Seasons
Product Details
Opens tart and bright with pink grapefruit and citrus, softening into sweet floral notes with a clean musk finish. Hayaati Florence sits in citrus-forward, fruity-floral territory rather than heavy or resinous. Fragrantica voters call it a summer and spring favourite, with most rating projection as moderate and close to skin.
What Does Hayaati Florence Smell Like?
Hayaati Florence opens with pink grapefruit and citrus as its lead materials, giving it a bright, tart lift from the first spray. Sweet notes and floral notes build in as that citrus settles, softening the fragrance into a rounder, fruitier character, and musk sits underneath the whole thing, giving the base a clean, close-wearing finish. Lattafa classifies it as a Floral Fruity Gourmand, and that citrus-into-sweet-floral shape is the clearest way to describe how it actually wears — tart and bright at first, sweeter and softer as it settles. The pink grapefruit specifically is what gives the opening its edge — a slightly bitter, juicy sharpness rather than the rounder sweetness of orange or the perfume-y lift of bergamot, which is part of what keeps this from reading as a straightforward sweet floral.
How Does It Develop Through the Day?
The pink grapefruit and citrus are what register first, sharp and bright. As that opening fades, the sweet and floral notes come forward, moving the fragrance from tart to soft, and musk carries the dry-down, keeping the finish close to skin rather than heavy. It's a fragrance that moves fairly quickly from its citrus opening into its softer, muskier phase, so the tart top note is best thought of as an introduction rather than the character it settles into for most of the wear.
How Long Does It Last, and How Strong Is It?
Fragrantica's community rates Hayaati Florence's longevity as middling: 52% of voters call it moderate, with 23% rating it long lasting and 21% weak or very weak. Sillage sits mostly close to skin — 59% describe it as moderate and 17% as intimate, with 24% calling it strong or enormous. Most voters wear it during the day (80%) over night (20%), which tracks with the bright, citrus-led profile. These readings come from 423 to 745 Fragrantica voters depending on the axis, a solid sample size. Fragrantica community voting. See the full breakdown.
What Season Is It For?
Summer (39%) and spring (39%) are clearly the two seasons Fragrantica voters reach for Hayaati Florence, with autumn (14%) and winter (9%) well behind. That split fits a bright, citrus-forward fragrance — it reads best in warm weather rather than cold.
Is It for Men or Women?
Fragrantica's gender votes call Hayaati Florence sharply female: 88% vote female and a further 8% female-leaning, with almost no support for a unisex or male reading. That's a strong enough result to depart from the usual unisex default — this fragrance is marketed and worn as a women's release, and the bright, sweet citrus-floral profile fits that reading rather than sitting somewhere more neutral.
What Is It Similar To?
Hayaati Florence shares its bright, fruity-floral character with Carolina Herrera's Very Good Girl — both lead with a tart citrus opening over a sweet floral base, so fans of one may want to try the other.
Who It's For
Hayaati Florence rates well on value: Fragrantica's community calls it great value (50%) or good value (36%). Its bright, moderate-strength citrus-floral profile suits daytime and warm-weather wear, and the day-leaning vote pattern makes it a natural pick for office or everyday use rather than an evening statement scent.
- Brand
- Lattafa
- Concentration
- Eau de Parfum
- Size
- 100ml
- Gender
- Women
- Scent family
- Floral Fruity Gourmand
- Longevity
- Moderate
- Season
- Warmer months
- Best for
- Daytime
- Barcode
- 6290360593180
FAQ
FAQ
Pay by card or EFT, or pay later in interest-free instalments with PayJustNow, Payflex or Happy Pay.
Google Reviews
4.9/ 5
What 2,670 People Say About FG Perfumes
Reviews on Google
This store reminds me of my days in Dubai. Prices are competitive and most probably the best I have found on the market. Amazing perfumes!
Shahed was very welcoming and friendly… He was knowledgeable about the perfumes and took the time to understand what I was looking for before recommending a fragrance that suited my preferences perfectly.
What a good find! A place where you can smell all the Dubai perfumes. Monique assisted us and she was very helpful. Will see you soon!
Customer service 10/10. Tamzyn helped me she was very nice energetic and helpful… when I heard the price I had to take it. So very affordable in my opinion.
The quality of the fragrances is outstanding. The oils and perfumes are impressive and has longevity… I will definitely be returning and recommending this shop to others.
He was very helpful and friendly as I did not have a clue of what I wanted to get for my mom… It smells very nice. I got compliments at work… I would recommend people to go here.
Lattafa Perfumes started in Dubai in 1980, and the family who founded it still runs the company. Its name comes from the Arabic words for kindness and pleasantness. Lattafa perfumes range from sweet gourmands to bold ouds, at prices well below designer brands.
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Frequently Asked Questions
Are Your Perfumes Authentic?
Are Your Perfumes Authentic?
Yes. We're the sole South African distributor for Khadlaj, Orientica, Mural de Ruitz, La Beauté, Brandy Designs, Al Badar and Ilham. We buy their perfumes from the brands themselves, and each bottle arrives sealed in its original box.
Can I Smell It Before Buying?
Can I Smell It Before Buying?
Yes. You can test any perfume in our shops before you buy, and take home a 5ml, 10ml or 18ml decant to try first.
Where Are Your Shops?
Where Are Your Shops?
Kenilworth: Shop A4, 81 Chichester Rd, Kenilworth, Cape Town.
Bellville: Shop B8, Access Park, 1 Van Riebeeck Rd, Stikland Industrial, Cape Town.
Our shops are open 7 days a week.
How Long Does Delivery Take?
How Long Does Delivery Take?
We dispatch most weekday orders placed before 14:00 the same day, and delivery across South Africa takes 3–5 working days to major cities and 3–7 working days to outlying areas. You'll get a tracking number by email as soon as your order ships.
How Much Is Delivery?
How Much Is Delivery?
Delivery is free on orders over R1,000 in South Africa. For smaller orders, delivery starts from R70, and checkout shows the fee for your address. To pay less, choose a Pudo locker at checkout and collect your parcel from a locker near you.
Can I Pay Later?
Can I Pay Later?
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Can I Return a Perfume?
Can I Return a Perfume?
Yes. You have 14 days from delivery to return any unopened perfume in its original packaging, and your refund goes back to the card or account you paid with.