Wide range of budget friendly to relatively high end priced perfume brands. Rayhan, Armaf, French Avenue, Brandy, Lattafa just to mention a few. They also sell a 10ml of any brand you like, good for testing before you commit to the whole bottle.
Lattafa Ra'ed Luxe Eau de Parfum 100ml
-
-
- Happy Pay
3–6 hours Lasting
Noticeable Scent trail
From 500+ wearer ratings
Ra'ed Luxe suits someone who wants a fresh, fruity opening that settles into something more grounded and woody, rather than staying sweet and simple throughout — the icy sandalwood-amber base gives it more depth than a typical fruity-aromatic scent. It reads well for daytime and warmer-weather wear, and its unisex framing means it isn't limited to one wearer.
Couldn't load pickup availability
Main AccordsScent family: Oriental Spicy
- Aromatic100% , strength 100 percent
- Fruity74% , strength 74 percent
- Woody67% , strength 67 percent
- Sweet66% , strength 66 percent
- Fresh57% , strength 57 percent
- Aquatic54% , strength 54 percent
- Ozonic42% , strength 42 percent
- Fresh spicy42% , strength 42 percent
Fragrance Notes
The first impression, and usually the lightest part of the fragrance. These notes evaporate first, which is how a fragrance is built to open.
As well as the top notes fading, your nose adapts to a constant scent and stops registering it, while people nearby still smell it. Smell your wrist after leaving the room, or ask someone close.
The main body of the scent, emerging as the top notes fade. It shapes how the fragrance smells once it settles on skin.
As well as the top notes fading, your nose adapts to a constant scent and stops registering it, while people nearby still smell it. Smell your wrist after leaving the room, or ask someone close.
Heavier molecules that evaporate slowly, like woods, musk, amber and oud. They are there from the start, and they are what remains once the rest has faded.
As well as the top notes fading, your nose adapts to a constant scent and stops registering it, while people nearby still smell it. Smell your wrist after leaving the room, or ask someone close.
How It Wears
Rated by 500+ wearersBuilt on aromatic, fruity and woody. Wearers mostly rate it moderate with noticeable projection. Most reach for it during the day, mostly in warmer months.
Day or night
Mostly worn during the day.
Seasons
Product Details
Ra'ed Luxe opens with juicy watermelon, pineapple and jasmine lifted by pink pepper, moves into an aromatic lavender-sage heart warmed with cinnamon, and settles into a cool, icy base of sandalwood, amber, vanilla, musk and tonka bean. Fragrantica's community voting (517 votes) puts longevity as moderate for the largest group of wearers, with a further 28% calling it long-lasting.
What Does Ra'ed Luxe Smell Like?
Ra'ed Luxe is a 2019 Oriental Spicy release from Lattafa Perfumes, built on an aromatic accord that Fragrantica's data ranks at full strength (100%), alongside fruity (74%), woody (67%), sweet (66%), fresh (57%), aquatic (54%) and fresh spicy (42%) accords. The opening brings watermelon, pineapple and jasmine, lifted by pink pepper and silk tree blossom for a juicy, slightly floral start. The heart turns aromatic and herbal — lavender and sage sit alongside a warm touch of cinnamon, giving the composition its backbone. The base is where the fragrance turns cool and grounded: an icy, mentholated facet runs through sandalwood, amber, vanilla, musk, tonka bean and a nutty edge of chestnut, with a note of strawberry adding a last touch of sweetness underneath the woods.
How Does It Develop Through the Day?
The first stretch of wear is bright and fruity, with watermelon and pineapple doing most of the work before the jasmine and pink pepper soften the edges. Within the first hour, the aromatic lavender-sage heart takes over, turning the scent drier and more herbal. From there it settles into its longest phase: a cool, icy sandalwood-amber base with vanilla, musk and tonka bean underneath, closer to the skin than the opening was. Fragrantica's daypart voting (612 votes) leans toward daytime wear, with 65% logging it as a day scent against 35% for evening.
How Long Does It Last, and How Strong Is It?
Of 517 Fragrantica longevity votes, the largest group (56%) rate Ra'ed Luxe's staying power as moderate, with a further 28% calling it long-lasting, 9% weak, 4% very weak and 3% eternal. Sillage tracks similarly: of 506 votes, 61% describe its projection as moderate, 22% as strong, 14% as intimate and 2% as enormous.
Fragrantica community voting. See the full breakdown.
What Season Is It For?
Season votes favour the warmer half of the year — summer (35%) and spring (34%) together account for two-thirds of the total, with autumn at 22% and winter trailing at 9%. It reads as a fragrance built for daylight and warmer weather rather than deep winter.
Is It for Men or Women?
Lattafa markets Ra'ed Luxe for both women and men, and FG Perfumes lists it as unisex. Fragrantica's own gender voting splits more toward masculine leanings — 38% male-leaning and 32% male of 533 votes — with unisex at 25% and female well behind, but the brand's own framing keeps it open to any wearer.
What Is It Similar To?
Fragrantica's community linking places Ra'ed Luxe closest to K by Dolce Gabbana, in both its original and Eau de Parfum forms, suggesting the two share a similar aromatic-fruity shape. If you're familiar with that fragrance, Ra'ed Luxe sits in a related space, built around its own note pyramid. Among the fragrances Fragrantica users associate with it, Ramz Lattafa Silver is an FG-carried alternative worth a side-by-side sniff.
Who It's For
Ra'ed Luxe suits someone who wants a fresh, fruity opening that settles into something more grounded and woody, rather than staying sweet and simple throughout — the icy sandalwood-amber base gives it more depth than a typical fruity-aromatic scent. It reads well for daytime and warmer-weather wear, and its unisex framing means it isn't limited to one wearer.
FAQ
Is This Genuine Lattafa Stock?
Yes. Every bottle we sell is genuine, sealed stock, and you can smell it in store before you buy.
Is It Good Value?
85% of Fragrantica voters rate it good or great value (514 votes).
- Brand
- Lattafa
- Concentration
- Eau de Parfum
- Size
- 100ml
- Gender
- Unisex
- Scent family
- Oriental Spicy
- Longevity
- Moderate
- Season
- Warmer months
- Best for
- Daytime
- Barcode
- 6291107456065
FAQ
FAQ
Pay by card or EFT, or pay later in interest-free instalments with PayJustNow, Payflex or Happy Pay.
Google Reviews
4.9/ 5
What 2,670 People Say About FG Perfumes
Reviews on Google
This store reminds me of my days in Dubai. Prices are competitive and most probably the best I have found on the market. Amazing perfumes!
Shahed was very welcoming and friendly… He was knowledgeable about the perfumes and took the time to understand what I was looking for before recommending a fragrance that suited my preferences perfectly.
What a good find! A place where you can smell all the Dubai perfumes. Monique assisted us and she was very helpful. Will see you soon!
Customer service 10/10. Tamzyn helped me she was very nice energetic and helpful… when I heard the price I had to take it. So very affordable in my opinion.
The quality of the fragrances is outstanding. The oils and perfumes are impressive and has longevity… I will definitely be returning and recommending this shop to others.
He was very helpful and friendly as I did not have a clue of what I wanted to get for my mom… It smells very nice. I got compliments at work… I would recommend people to go here.
Lattafa Perfumes started in Dubai in 1980, and the family who founded it still runs the company. Its name comes from the Arabic words for kindness and pleasantness. Lattafa perfumes range from sweet gourmands to bold ouds, at prices well below designer brands.
[Placeholder: Shipping & Returns copy comes from the content session.]
Frequently Asked Questions
Are Your Perfumes Authentic?
Are Your Perfumes Authentic?
Yes. We're the sole South African distributor for Khadlaj, Orientica, Mural de Ruitz, La Beauté, Brandy Designs, Al Badar and Ilham. We buy their perfumes from the brands themselves, and each bottle arrives sealed in its original box.
Can I Smell It Before Buying?
Can I Smell It Before Buying?
Yes. You can test any perfume in our shops before you buy, and take home a 5ml, 10ml or 18ml decant to try first.
Where Are Your Shops?
Where Are Your Shops?
Kenilworth: Shop A4, 81 Chichester Rd, Kenilworth, Cape Town.
Bellville: Shop B8, Access Park, 1 Van Riebeeck Rd, Stikland Industrial, Cape Town.
Our shops are open 7 days a week.
How Long Does Delivery Take?
How Long Does Delivery Take?
We dispatch most weekday orders placed before 14:00 the same day, and delivery across South Africa takes 3–5 working days to major cities and 3–7 working days to outlying areas. You'll get a tracking number by email as soon as your order ships.
How Much Is Delivery?
How Much Is Delivery?
Delivery is free on orders over R1,000 in South Africa. For smaller orders, delivery starts from R70, and checkout shows the fee for your address. To pay less, choose a Pudo locker at checkout and collect your parcel from a locker near you.
Can I Pay Later?
Can I Pay Later?
Yes. Choose PayJustNow, Payflex or Happy Pay at checkout and pay it off in instalments.
Can I Return a Perfume?
Can I Return a Perfume?
Yes. You have 14 days from delivery to return any unopened perfume in its original packaging, and your refund goes back to the card or account you paid with.