3–6 hours Lasting
Noticeable Scent trail
From 200+ wearer ratings
Velvet Rose suits anyone drawn to a warm, ambery rose rather than a fresh or green one — comfortable for daily wear and best through the cooler months.
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Main AccordsScent family: Rose
Fragrance Notes
The first impression, and usually the lightest part of the fragrance. These notes evaporate first, which is how a fragrance is built to open.
As well as the top notes fading, your nose adapts to a constant scent and stops registering it, while people nearby still smell it. Smell your wrist after leaving the room, or ask someone close.
The main body of the scent, emerging as the top notes fade. It shapes how the fragrance smells once it settles on skin.
As well as the top notes fading, your nose adapts to a constant scent and stops registering it, while people nearby still smell it. Smell your wrist after leaving the room, or ask someone close.
Heavier molecules that evaporate slowly, like woods, musk, amber and oud. They are there from the start, and they are what remains once the rest has faded.
As well as the top notes fading, your nose adapts to a constant scent and stops registering it, while people nearby still smell it. Smell your wrist after leaving the room, or ask someone close.
How It Wears
Rated by 200+ wearersBuilt on rose, amber and musky. Wearers mostly rate it moderate with noticeable projection. It is worn from day to night, mostly in cooler months.
Day or night
Worn from day into the evening.
Seasons
Velvet Rose opens with rose and patchouli, moves into a warm musk-and-labdanum heart, then settles into musk and amber for a soft, ambery finish. Fragrantica's community voting (223 raters) calls its longevity moderate for just over half of wearers, with about a quarter rating it long lasting or better.
Velvet Rose is a Rose-family fragrance from Lattafa. Fragrantica's accord breakdown puts rose at the top of the profile at full strength (100%), with amber close behind at 88%. Musk registers at 76% and patchouli at 66%, giving the composition a rounded, earthy warmth alongside the floral centre. Woody (53%), powdery (36%), warm spicy (33%) and floral (30%) accords fill out the rest of the profile.
The top notes are rose and patchouli. The heart brings musk and labdanum, and the base settles into musk and amber — the same two materials carrying the scent from heart to finish, which is what gives it its rounded, close-to-skin warmth rather than a sharp transition between stages.
Velvet Rose opens on rose softened by patchouli's dry, earthy edge, rather than a bright or sharp rose. Within the first hour, labdanum and musk move in underneath, warming the rose and adding a soft, resinous depth. The dry-down settles into musk and amber, where the rose recedes into a warm, ambery, slightly powdery finish that sits close to the skin.
Daypart votes lean slightly toward daytime wear — 54% of 231 log it as a day scent against 46% for evening — though the split is close enough that it reads as comfortable for either.
Of 223 Fragrantica longevity votes, the largest group (56%) rate Velvet Rose's staying power as moderate, with a further 23% calling it long lasting and 4% eternal; 15% found it weak and 2% very weak. Sillage tracks similarly — of 219 votes, 64% describe its projection as moderate, 21% as strong, and 14% as more intimate and skin-close.
Fragrantica community voting. See the full breakdown.
Fragrantica's season voting spreads it across autumn (30%), spring (27%), winter (27%) and summer (17%) — a scent voters reach for through the cooler and transitional months more than in peak heat.
Lattafa markets Velvet Rose as a fragrance for both women and men, and FG Perfumes lists it as unisex. Gender votes on Fragrantica skew female — 52% female and a further 30% female-leaning of 230 votes, against 15% unisex and under 4% combined male and male-leaning — but the brand's own framing keeps it open to any wearer.
Fragrantica's similarity data links Velvet Rose most closely to Armani Privé Rose d'Arabie by Giorgio Armani, alongside Lattafa's own Queen of Roses, both sharing the same rose-forward, ambery-patchouli shape. If you like a rose built on warmth and depth rather than a bright, green rose, this sits in familiar territory. FG Perfumes also carries Khadlaj Ria, which Fragrantica's data flags as a similar in-stock alternative.
Velvet Rose suits anyone drawn to a warm, ambery rose rather than a fresh or green one — comfortable for daily wear and best through the cooler months.
Yes. Every bottle we sell is genuine, sealed stock, and you can smell it in store before you buy.
83% of Fragrantica voters rate it good or great value (192 votes).
Pay by card or EFT, or pay later in interest-free instalments with PayJustNow, Payflex or Happy Pay.
Google Reviews
4.9/ 5
Reviews on Google
Wide range of budget friendly to relatively high end priced perfume brands. Rayhan, Armaf, French Avenue, Brandy, Lattafa just to mention a few. They also sell a 10ml of any brand you like, good for testing before you commit to the whole bottle.
This store reminds me of my days in Dubai. Prices are competitive and most probably the best I have found on the market. Amazing perfumes!
Shahed was very welcoming and friendly… He was knowledgeable about the perfumes and took the time to understand what I was looking for before recommending a fragrance that suited my preferences perfectly.
What a good find! A place where you can smell all the Dubai perfumes. Monique assisted us and she was very helpful. Will see you soon!
Customer service 10/10. Tamzyn helped me she was very nice energetic and helpful… when I heard the price I had to take it. So very affordable in my opinion.
The quality of the fragrances is outstanding. The oils and perfumes are impressive and has longevity… I will definitely be returning and recommending this shop to others.
He was very helpful and friendly as I did not have a clue of what I wanted to get for my mom… It smells very nice. I got compliments at work… I would recommend people to go here.
Lattafa Perfumes started in Dubai in 1980, and the family who founded it still runs the company. Its name comes from the Arabic words for kindness and pleasantness. Lattafa perfumes range from sweet gourmands to bold ouds, at prices well below designer brands.
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Yes. We're the sole South African distributor for Khadlaj, Orientica, Mural de Ruitz, La Beauté, Brandy Designs, Al Badar and Ilham. We buy their perfumes from the brands themselves, and each bottle arrives sealed in its original box.
Yes. You can test any perfume in our shops before you buy, and take home a 5ml, 10ml or 18ml decant to try first.
Kenilworth: Shop A4, 81 Chichester Rd, Kenilworth, Cape Town.
Bellville: Shop B8, Access Park, 1 Van Riebeeck Rd, Stikland Industrial, Cape Town.
Our shops are open 7 days a week.
We dispatch most weekday orders placed before 14:00 the same day, and delivery across South Africa takes 3–5 working days to major cities and 3–7 working days to outlying areas. You'll get a tracking number by email as soon as your order ships.
Delivery is free on orders over R1,000 in South Africa. For smaller orders, delivery starts from R70, and checkout shows the fee for your address. To pay less, choose a Pudo locker at checkout and collect your parcel from a locker near you.
Yes. Choose PayJustNow, Payflex or Happy Pay at checkout and pay it off in instalments.
Yes. You have 14 days from delivery to return any unopened perfume in its original packaging, and your refund goes back to the card or account you paid with.
| Description |
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| Velvet Rose opens with rose and patchouli, moves into a warm musk-and-labdanum heart, then settles into musk and amber for a soft, ambery finish. Fragrantica's community voting (223 raters) calls its longevity moderate for just over half of wearers, with about a quarter rating it long lasting or better. What Does Velvet Rose Smell Like?Velvet Rose is a Rose-family fragrance from Lattafa. Fragrantica's accord breakdown puts rose at the top of the profile at full strength (100%), with amber close behind at 88%. Musk registers at 76% and patchouli at 66%, giving the composition a rounded, earthy warmth alongside the floral centre. Woody (53%), powdery (36%), warm spicy (33%) and floral (30%) accords fill out the rest of the profile. The top notes are rose and patchouli. The heart brings musk and labdanum, and the base settles into musk and amber — the same two materials carrying the scent from heart to finish, which is what gives it its rounded, close-to-skin warmth rather than a sharp transition between stages. How Does It Develop Through the Day?Velvet Rose opens on rose softened by patchouli's dry, earthy edge, rather than a bright or sharp rose. Within the first hour, labdanum and musk move in underneath, warming the rose and adding a soft, resinous depth. The dry-down settles into musk and amber, where the rose recedes into a warm, ambery, slightly powdery finish that sits close to the skin. Daypart votes lean slightly toward daytime wear — 54% of 231 log it as a day scent against 46% for evening — though the split is close enough that it reads as comfortable for either. How Long Does It Last, and How Strong Is It?Of 223 Fragrantica longevity votes, the largest group (56%) rate Velvet Rose's staying power as moderate, with a further 23% calling it long lasting and 4% eternal; 15% found it weak and 2% very weak. Sillage tracks similarly — of 219 votes, 64% describe its projection as moderate, 21% as strong, and 14% as more intimate and skin-close. Fragrantica community voting. See the full breakdown. What Season Is It For?Fragrantica's season voting spreads it across autumn (30%), spring (27%), winter (27%) and summer (17%) — a scent voters reach for through the cooler and transitional months more than in peak heat. Is It for Men or Women?Lattafa markets Velvet Rose as a fragrance for both women and men, and FG Perfumes lists it as unisex. Gender votes on Fragrantica skew female — 52% female and a further 30% female-leaning of 230 votes, against 15% unisex and under 4% combined male and male-leaning — but the brand's own framing keeps it open to any wearer. What Is It Similar To?Fragrantica's similarity data links Velvet Rose most closely to Armani Privé Rose d'Arabie by Giorgio Armani, alongside Lattafa's own Queen of Roses, both sharing the same rose-forward, ambery-patchouli shape. If you like a rose built on warmth and depth rather than a bright, green rose, this sits in familiar territory. FG Perfumes also carries Khadlaj Ria, which Fragrantica's data flags as a similar in-stock alternative. Who It's ForVelvet Rose suits anyone drawn to a warm, ambery rose rather than a fresh or green one — comfortable for daily wear and best through the cooler months. FAQIs This Genuine Lattafa Stock?Yes. Every bottle we sell is genuine, sealed stock, and you can smell it in store before you buy. Is It Good Value?83% of Fragrantica voters rate it good or great value (192 votes). | Regular price
R 450.00
Sale price
Regular price
| Lattafa | Eau de Parfum | Rose | Day to night, Cooler months | Rose, Patchouli | Musk, Labdanum | Musk, Amber |
Main AccordsScent family: Rose
Fragrance Notes
The first impression, and usually the lightest part of the fragrance. These notes evaporate first, which is how a fragrance is built to open.
As well as the top notes fading, your nose adapts to a constant scent and stops registering it, while people nearby still smell it. Smell your wrist after leaving the room, or ask someone close.
The main body of the scent, emerging as the top notes fade. It shapes how the fragrance smells once it settles on skin.
As well as the top notes fading, your nose adapts to a constant scent and stops registering it, while people nearby still smell it. Smell your wrist after leaving the room, or ask someone close.
Heavier molecules that evaporate slowly, like woods, musk, amber and oud. They are there from the start, and they are what remains once the rest has faded.
As well as the top notes fading, your nose adapts to a constant scent and stops registering it, while people nearby still smell it. Smell your wrist after leaving the room, or ask someone close.
How It Wears
Rated by 200+ wearersBuilt on rose, amber and musky. Wearers mostly rate it moderate with noticeable projection. It is worn from day to night, mostly in cooler months.
Day or night
Worn from day into the evening.
Seasons
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