Wide range of budget friendly to relatively high end priced perfume brands. Rayhan, Armaf, French Avenue, Brandy, Lattafa just to mention a few. They also sell a 10ml of any brand you like, good for testing before you commit to the whole bottle.
Lattafa Yara Moi Eau de Parfum 100ml
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- Happy Pay
In stock
3–6 hours Lasting
Noticeable Scent trail
From 1,100+ wearer ratings
Yara Moi suits anyone who wants a woody floral gourmand that leans sweet without turning into a dessert — jasmine and peach up top, caramel and amber through the heart, patchouli and sandalwood underneath. It sits well in spring and autumn, works through the day, and stays close to the skin rather than filling a room.
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Main AccordsScent family: Woody
- Woody100% , strength 100 percent
- White floral96% , strength 96 percent
- Patchouli73% , strength 73 percent
- Warm spicy59% , strength 59 percent
- Caramel57% , strength 57 percent
- Powdery47% , strength 47 percent
- Fruity43% , strength 43 percent
- Amber42% , strength 42 percent
Fragrance Notes
The first impression, and usually the lightest part of the fragrance. These notes evaporate first, which is how a fragrance is built to open.
As well as the top notes fading, your nose adapts to a constant scent and stops registering it, while people nearby still smell it. Smell your wrist after leaving the room, or ask someone close.
The main body of the scent, emerging as the top notes fade. It shapes how the fragrance smells once it settles on skin.
As well as the top notes fading, your nose adapts to a constant scent and stops registering it, while people nearby still smell it. Smell your wrist after leaving the room, or ask someone close.
Heavier molecules that evaporate slowly, like woods, musk, amber and oud. They are there from the start, and they are what remains once the rest has faded.
As well as the top notes fading, your nose adapts to a constant scent and stops registering it, while people nearby still smell it. Smell your wrist after leaving the room, or ask someone close.
How It Wears
Rated by 1,100+ wearersBuilt on woody, white floral and patchouli. Wearers mostly rate it moderate with noticeable projection. Most reach for it during the day, in any season.
Day or night
Mostly worn during the day.
Seasons
Product Details
Yara Moi opens with jasmine and peach, warms through a caramel-and-amber heart, and settles into patchouli and sandalwood for a soft, woody-floral finish. Fragrantica's community voting (1,169 votes) puts longevity as moderate for most wearers, with a further 22% rating it long-lasting.
What Does Yara Moi Smell Like?
Yara Moi is a 2022 Woody fragrance from Lattafa Perfumes. It opens on jasmine and peach — Fragrantica's accord breakdown puts woody at 100% strength and white floral close behind at 96%. The heart brings caramel and amber, while the base settles into patchouli (73%) and sandalwood, with warm spicy (59%) and powdery (47%) accords running underneath and a lighter fruity note (43%) carrying over from the peach opening. The overall effect reads woody and floral first, sweetened by the caramel-amber heart rather than led by it.
How Does It Develop Through the Day?
The opening is fresh and fruity, jasmine and peach sitting together before the caramel and amber heart begins to warm the scent. As it dries down, patchouli and sandalwood take over, pulling the composition into a drier, woodier register that the powdery and warm spicy accords keep soft rather than sharp. Fragrantica voters lean toward wearing it by day — 66% log it as a daytime scent against 34% for evening, of 1,384 votes.
How Long Does It Last, and How Strong Is It?
Of 1,169 Fragrantica longevity votes, the largest group (56%) rate Yara Moi's staying power as moderate, with a further 22% calling it long-lasting and 13% finding it weak. Sillage tracks similarly: of 1,126 votes, 62% describe its projection as moderate, 19% as strong, and 16% as more intimate and skin-close.
Fragrantica community voting. See the full breakdown.
What Season Is It For?
Season votes favour the milder months — spring leads at 31%, followed by autumn at 28% and summer at 21%, with winter close behind at 20%. Across 2,720 votes it reads as a scent for spring and autumn wear first, without being ruled out at either end of the year.
Is It for Men or Women?
Lattafa markets Yara Moi as a fragrance for women, and Fragrantica's own gender voting agrees — 70% female and a further 19% female-leaning of 1,204 votes. FG Perfumes lists it as unisex: a supplier's label doesn't fix who a fragrance suits, and anyone who likes this woody-floral-gourmand shape is welcome to wear it.
What Is It Similar To?
Fragrantica's community voting links Yara Moi most closely to Perfect Intense by Marc Jacobs, suggesting the two share a similar woody-floral-gourmand accord profile. Fans of that profile in FG's own range often also like Bade'e Al Oud Honor & Glory, a Lattafa fragrance carried in stock.
Who It's For
Yara Moi suits anyone who wants a woody floral gourmand that leans sweet without turning into a dessert — jasmine and peach up top, caramel and amber through the heart, patchouli and sandalwood underneath. It sits well in spring and autumn, works through the day, and stays close to the skin rather than filling a room.
FAQ
Is This Genuine Lattafa Stock?
Yes. Every bottle we sell is genuine, sealed stock, and you can smell it in store before you buy.
Is It Good Value?
81% of Fragrantica voters rate it good or great value (1,191 votes).
- Brand
- Lattafa
- Concentration
- Eau de Parfum
- Size
- 100ml
- Gender
- Women
- Scent family
- Woody
- Longevity
- Moderate
- Season
- All year
- Best for
- Daytime
- Barcode
- 6290360591421
FAQ
FAQ
Pay by card or EFT, or pay later in interest-free instalments with PayJustNow, Payflex or Happy Pay.
Google Reviews
4.9/ 5
What 2,670 People Say About FG Perfumes
Reviews on Google
This store reminds me of my days in Dubai. Prices are competitive and most probably the best I have found on the market. Amazing perfumes!
Shahed was very welcoming and friendly… He was knowledgeable about the perfumes and took the time to understand what I was looking for before recommending a fragrance that suited my preferences perfectly.
What a good find! A place where you can smell all the Dubai perfumes. Monique assisted us and she was very helpful. Will see you soon!
Customer service 10/10. Tamzyn helped me she was very nice energetic and helpful… when I heard the price I had to take it. So very affordable in my opinion.
The quality of the fragrances is outstanding. The oils and perfumes are impressive and has longevity… I will definitely be returning and recommending this shop to others.
He was very helpful and friendly as I did not have a clue of what I wanted to get for my mom… It smells very nice. I got compliments at work… I would recommend people to go here.
Lattafa Perfumes started in Dubai in 1980, and the family who founded it still runs the company. Its name comes from the Arabic words for kindness and pleasantness. Lattafa perfumes range from sweet gourmands to bold ouds, at prices well below designer brands.
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Frequently Asked Questions
Are Your Perfumes Authentic?
Are Your Perfumes Authentic?
Yes. We're the sole South African distributor for Khadlaj, Orientica, Mural de Ruitz, La Beauté, Brandy Designs, Al Badar and Ilham. We buy their perfumes from the brands themselves, and each bottle arrives sealed in its original box.
Can I Smell It Before Buying?
Can I Smell It Before Buying?
Yes. You can test any perfume in our shops before you buy, and take home a 5ml, 10ml or 18ml decant to try first.
Where Are Your Shops?
Where Are Your Shops?
Kenilworth: Shop A4, 81 Chichester Rd, Kenilworth, Cape Town.
Bellville: Shop B8, Access Park, 1 Van Riebeeck Rd, Stikland Industrial, Cape Town.
Our shops are open 7 days a week.
How Long Does Delivery Take?
How Long Does Delivery Take?
We dispatch most weekday orders placed before 14:00 the same day, and delivery across South Africa takes 3–5 working days to major cities and 3–7 working days to outlying areas. You'll get a tracking number by email as soon as your order ships.
How Much Is Delivery?
How Much Is Delivery?
Delivery is free on orders over R1,000 in South Africa. For smaller orders, delivery starts from R70, and checkout shows the fee for your address. To pay less, choose a Pudo locker at checkout and collect your parcel from a locker near you.
Can I Pay Later?
Can I Pay Later?
Yes. Choose PayJustNow, Payflex or Happy Pay at checkout and pay it off in instalments.
Can I Return a Perfume?
Can I Return a Perfume?
Yes. You have 14 days from delivery to return any unopened perfume in its original packaging, and your refund goes back to the card or account you paid with.